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e.Loro Piana is an Italian clothing company specialising in high-end, luxury cashmere and woolproducts.Originally from Trivero (a textile district in north Italy), the Loro Piana family started as  merchants of wool fabrics at the beginning of the nineteenth century. In  the second half of the century the family moved its activity to Valsesia and founded the Lanificio Fratelli Lora e Compagnia, followed by  Lanificio di Quarona di Zignone & C. at the beginning of the 20th  century.

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